SANCERRE is the word on the lips of nearly every young woman that strikes a pose in front of the wine fridges. Sancerre sells itself.

It’s easy to spell and retain. Even if it’s dead simple to pronounce and flows from the tongue like a short sibilant song, one feels a tiny sense of pride in pronouncing it, as if one knows it’s coming out properly. ¹Perhaps the average consumer glows a bit in trumping the foreign wine name pronunciation bugaboo that plagues, say, Gewurztraminer, or German and Austrian Riesling vineyard names, or Blaufrankish.

Along with shitty industrial Pinot Grigio, boring inexpensive Malbec, and that last refuge of shaky-handed, broken souls that is vodka, Sauvignon Blanc is one of the major drivers of a wine and spirit shop’s sales that gradually evokes a deep hatred in salespersons. With each request, a stake is further driven into an angry heart that’s grown tired of ushering folks to a selection of beverages which evoke the opposite of excitement.

Having to taste through oceans of mediocre Sauvignon Blanc with sales reps proves the first breaking point.

Not unlike a smelly cat reappearing at one’s door, nearly every single day, a Sauvignon Blanc makes an appearance. And the telltale signature of feral pyrazines or perhaps thiols — let’s call it ‘Sauv Blanc stank’ — makes its indelible little mark. You can smell it from 5 feet away, and it’s going to cling to your palate as you try to move forward and taste other wines.

What I have always had a hard time grasping is just how Sauvignon Blanc conquered the world, particularly given (Click to Read more)