My last article examined our penchant for aged wine in light of our mortal condition. Next up: wine collecting.

A spurt of adrenalin accompanies any major wine purchase.

Perhaps the same holds true for any number of things that aren’t as quotidian as bleach, garbage bags, or canned beans.  But even when compared to other luxury consumer goods, somehow, it’s an entirely different emotional landscape with wine.

How does wine somehow outstrip other purchases?

It’s not unlike buying a book which one looks forward to reading. “I will get to know this wine”, one seems to assert — conscious or not — “because I’m going to ingest it and ponder it”. This leads to one of wine’s noblest pleasures: vicarious travel and education, through wine.  What does one eat in this region that might accompany this wine? What do things taste and feel like in this corner of the world, through the lens of this bottle?

Sure, wine is a drug. But wine is not simply a bottle of characterless vodka, which cannot speak of place and which offers a stiff, pharmacological dose of ethanol. Wine with a sense of place is so much more than just a bottle o’ booze; there’s a genie in there somewhere which speaks of a different culture. And there’s a historic record of weather and time itself, etched in the liquid — what was the vintage like? What decisions did the winemaker make?

https://youtu.be/X8P3kF2DHj4

With each bottle purchased, one purchases a tiny lot of joyous futures; one imagines opening the bottle, sampling it, trying it with food, and then watching it change.

Most importantly, there’s a commitment to living life as a collection of experiences implicit in a costly wine purchase (Click to Read more)